Delta Air Lines Testing Facial Recognition Technology For Self-Serve Baggage Drop-Off

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Delta Air Lines has become the latest airline to introduce facial recognition technology, which will match fliers with their passport photos during the self-service bag drop-off process.

The technology will debut at one of four self-serve bag drop machines at Minneapolis-St. Paul International Airport this summer and is touted as a time-saving measure for customers: Self-service drop-off stations have been shown to process up to twice as many customers per hour.

Delta becomes the first US carrier to launch a biometric-based bag drop machine. The new feature will also free up agents to help travelers with other matters, Delta says.

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“This is the next step in curating an airport experience that integrates thoughtful innovation from start to finish,” said Gareth Joyce, of Airport Customer Service and Cargo, in a statement. “We’re making travel easier than ever for our customers and continuing to deliver a leading customer experience.”

Delta says it’s spending $600,000 on the initiative.

Delta also worked with the Transportation Security Administration to implement the first automated screening lanes in the U.S. at the Hartsfield-Jackson Atlanta International Airport.